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Sponsor the Banana Man Triathlon 2011 with Men's Fitness Mag

Provided by Dennis Publishing Ltd
Men's Fitness will host its very own Triathlon for the sixth year running and is looking for a title sponsor for mag and online.

Tell us about the Opportunity / What is it?

Triathlons are the fastest growing Multi Sport in Europe and for the sixth year running Men's Fitness will host its very own Triathlon. Men's Fitness is for men who want to get more out of their lives and celebrates an upbeat, optimistic, pro-active lifestyle. Dennis Publishing are offering brands the opportunity to partner with the leading fitness titles for the Banana Man Triathlon. Men's Fitness and the partner will have the unique opportunity to white label the established Banana Man Triathlon, providing the opportunity for brands to create a bespoke Triathlon.

What is the Marketing Objective?

Our event allows brands the opportunity to create a partnership that connects with high achievers who enjoy sports and live for challenges.

How does it work?

The sponsor will receive extensive coverage in the magazines building up to the event, including advertorials, a triathlon training page & a competition page. After the event there will be an extended feature about the triathlon, and reports on the success of various teams. As headline sponsor you would be featured across of all of these elements. Packs sent to entrants will be branded with your logo. At the event there will be extensive branding, especially at the start and finish areas. The sponsor will also receive one page in the 'Ultimate Guide to Marathon Training'.

Who's used it in the past?

Please contact a member of the Dennis Publishing team to find out more. It would be appropriate for brands that are associated with fitness and healthy lifestyle.

Features / Benefits

By partnering with two of the most established, highly circulating and popular fitness magazines in the UK Dennis Fitness will give the perfect platform to communicate their core brand messages. Dennis Publishing/Men's Fitness has been organizing triathlon events for the last five years and has gained a reputation for holding challenging yet inclusive events. Now with Health and Fitness on board as well, it is important that the event is fun and safe.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReadership: 597,000 Magazine. 140,000 online unique users
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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