The Face of eve was launched in 2003. It is a year long model search that celebrates the fact that glamour comes with the confidence you gain after hitting 30. The search is conducted through the magazine and through a road show tour at 5 different city locations before 10 finalists are chosen to participate in a catwalk show at London Fashion Weekend. The winner receives a 12 month contract with Models One and also appears in eve magazine.
Achieve great brand awareness, great sampling opportunities and great interaction with a specific target audience. It is also a great way to associate your brand with the other elite brands such as London Fashion Weekend.
The sponsorship package includes the following; 8 editorial pages from June through to December. 24 page supplement in the January issue which features the winner. 12 promotional pages throughout June through to December and an extra 2 pages focussing on Marketing. Alongside print coverage there are 5 regional events which take place across the country and extensive online activity, every month from June to January. The final catwalk show takes place at London Fashion Weekend in the same tent and on the same catwalk used in London Fashion Week.
Previous sponsors include Nikon, Wallis, Principles, Hobbs, NIVEA, Elizabeth Arden, NOKIA & Orange.
This is a unique opportunity to be associated with London's most prestigious event-London Fashion Weekend. The longevity of the campaign gives maximum brand awareness and exposure, allowing potential sponsors to communicate specific messages. The road shows and the final really bring the competition to life and allow sponsors to interact with a focused target audience. The campaign is measurable as independent research company TNS rates and values the campaign. There is also maximum PR as eve employs Stuart Higgins PR to generate coverage.