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Sponsor the FourFourTwo Top 100 Players In The World Magazine

Provided by Haymarket Group Ltd
FourFourTwo's annual definitive list of the world's top footballers encompasses print, digital and social giving brands standout

Tell us about the Opportunity / What is it?

Published in 17 markets, FourFourTwo is the world's biggest football magazine. Our digital portfolio includes an iPad magazine app, an award-winning stats app, a website offering advice on playing the game better - and our global website. Our annual Top 100 Players in the World publication is widely anticipated and regarded as the definitive verdict on the game. This is a fantastic opportunity to align your brand with football, ensuring that your sponsorship will range from print, to digital to hugely animated conversations online - giving your partnership longevity.

What is the Marketing Objective?

The FFT Top 100 generates a huge amount of interest in the world of football, and extends far beyond the magazine pages, with a dedicated digital area, info graphics, player specific areas and conversations igniting across social media to spark debate. This is a perfect opportunity for a brand to align themselves with football and harness the power that FFT has as the definitive voice of the beautiful game.

How does it work?

18PP (TBC) lead feature in magazine, detailing the list in full throughout, featuring FFT exclusive interviews with select players from the Top 100. Sponsor branding featured in all logo imagery and on every TOP100 page. Each page of content will be framed with sponsor display ads: Banner, MPU, Skin. Features contain contextual links through to sponsor URL if relevant. We will also encourage our audience to give us the 'Fans Top10's' - and collate as many top 10s from twitter as possible all using the #FFT100 hashtag, and tagging our sponsor's twitter handle where possible.

Who's used it in the past?

Last year the magazine was sponsored by JD Sports.

Features / Benefits

Sponsorship includes : Print - branding on all TOP100 references, logos and pages, including the main headline feature. Digital - Branding on all TOP100 content, including list feature, infographics and feature articles Ad tenancy framing all TOP100 content from beginning of campaign until December 31st Digital advertorial feature on Brands in Top100. Social - Consistent posting of TOP100 content throughout campaign duration Regular tagging of sponsor twitter handle throughout campaign period.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions28 Oct 14 - 01 Dec 14BUILD AWARENESS
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