First for R&B and Hip Hop’, MOBO Award winning Steve Sutherland is one of the hardest working presenters on UK radio.
Sponsorship of the double Mobo Award winner Steve Sutherland in his show on Saturdays 9pm-11pm and Sunday 9pm-1am. Sutherland brings the best R&B, upfront HIP HOP, and the hottest, most exclusive urban flavours with a host of special guests. Steve has released over eleven albums across the last six years as part of the legendary Twice As Nice series. The show is a network opportunity.
This is a unique opportunity for a brand to attach itself to the values of the Galaxy Steve Sutherland shows - young, cool, urban and on the cutting edge of R&B / HIP HOP. This sponsorship can take a brand to a young, trendy urban demograph in an environment that listeners trust and feel comfortable in, being lead by a credible DJ they trust.
Branded trails and live reads will run throughout each week of the sponsorship encouraging people to check out the show. Sponsor Credits with client straplines will run throughout each show. Branding will also appear on the Steve Sutherland section on the Galaxy websites.
On air inventory: (per week per station) 15 x 30 pre-recorded trailers Weds to Sun (05.00 - 05.00). 5 x presenter live reads per week per station (Weds - Sun). 3 x sponsor credits per hour per show (Sat 21:00 - 23:00 Sun 21:00 - 01:00).
Duracell, The RAF. Hugo Boss was heavily involved with the show promoting Urban range and hunt for an Urban DJ through features and live reads.
Sponsorship of the hottest R&B, HIP HOP DJ brings unique brand associations. It is cool, cutting edge, and well informed with a young, hip audience. Ownership of the Galaxy R&B chart and opportunity to create specific features within the show. Bigger promotions can include the creation of an urban music tour!