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Sponsor the Yahoo! Year In Review 2013 - Reach 2m ABC1's

Provided by Yahoo!
A unique opportunity to sponsor a review of some remarkable stories from an extraordinary year.

Tell us about the Opportunity / What is it?

An opportunity to be around our unique take on the year that was and look forward to the year that could be. A combination of personal stories, the biggest searched words and questions, memorable moments in sport and news, the most interesting pictures submitted by users and entertaining videos and photos that summarise the year that was in 2013.

What is the Marketing Objective?

Build brand awareness and give your brand attitude with sponsorship of Yahoo's review of an eventful year.

How does it work?

The 2013 Year In Review will be housed within Yahoo! News with additional articles in Lifestyle & omg!.Opportunities for integrated Branded Content exist but please contact Yahoo! Studio for more details i.e. Review of users year taken from Facebook timeline. Headline sponsor will receive branding in gutters, MPU, and on the header.

Who's used it in the past?

Paramount Pictures International, Sainsbury, Nokia, Tetley, and others have worked with Yahoo in the past.

Features / Benefits

Reach a highly targeted audience at large scale by advertising through the Yahoo website. The content has been created to appeal to a broad audience of both men and women across the Yahoo! UK site. Our anticipated audience are; 64% ABC1 (69% Yahoo! News, 57% without children, 53% earning over £35K and 52% Male/ 48% Female. Overall, the advertiser can expect 9,000,000 page views views and 2,000,000 unique users.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 male and female
Both
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 28 Nov 13BUILD AWARENESSSPONSORSHIP / MEDIA
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