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Sponsor Vue Classical and communicate with an upmarket audience

Provided by Pearl & Dean Cinemas and Classic FM
Opportunity to sponsor Vue's monthly classical screenings with a multiplatform promotion including Pearl & Dean and Classic FM.

Tell us about the Opportunity / What is it?

Pearl & Dean is the UK's most loved cinema brand with over 50 years of heritage and it attracts 1.33m cinema visits per week. Pearl and Dean are offering advertisers the opportunity to sponsor Vue cinema's monthly screenings of operas, ballets & classical concerts. The sponsor will receive a multitude of branding and experiential opportunities across both cinema & radio platforms. This is a unique opportunity to communicate with an upmarket, classical-music loving audience by providing a deep, rich & fulfilling experience of World Famous Opera & Ballet.

What is the Marketing Objective?

A unique opportunity to build awareness of your brand to a specific audience

How does it work?

Monthly Vue Classical screenings across a network of 40 cinemas promoted using cinema marketing channels and the Classic FM network. Integrated sponsor logo will be present on all promotions. Platforms include, on screen promotional trailer, in foyer advertising, cinema & radio online, radio live reads, advertorials, on air competitions and product sampling. This is a great opportunity for a sponsor to showcase their brand visually through a variety of platforms. A multitude of branding & experiential opportunities across cinema and radio also available for sponsors.

Who's used it in the past?

This sponsorship opportunity is a media first for a potential sponsor. The sponsor will have the opportunity to tailor the package to suit their media objectives and will have a wealth of opportunity to include competitions, ticket give-aways, on pack promotion and 3rd party support.

Features / Benefits

This sponsorship provides a large scale multiplatform promotion across both cinema and radio touchpoints. Each screening can include experiential activity and allow for direct engagement with the audience through either sampling or on screen content. Sponsorship can be tailored to meet sponsors needs and media objectives. Tickets will be available to give away as part of a competition or for corporate purposes.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +1.33m cinema visits per week
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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