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Sponsorship and Ad Funded Programming on the Big City Network

Provided by Bauer Media
Sponsorship and ad funded programming opportunities are available across the Big City Network to offer your brand standout.

Tell us about the Opportunity / What is it?

Big City encompasses 20 local radio stations across the North of England, Scotland and Northern Ireland. We cover a third of the UK and reach nearly 4.8 million adults every week. Sponsorship opportunities across the Big City Network include: IN:DEMAND, Mon-Fri 7-10pm (Network Reach: 10 million, Impacts: 364 million); WEEKEND BREAKFAST, Sat/Sun 6-10am (Network Reach: 6.5 million, Impacts: 164 million); MID MORNINGS, Mon-Fri 10am-2pm (Network Reach: 8.7 million, Impacts: 826 million).Bespoke ad funded programming opportunities are also on offer to advertisers.

What is the Marketing Objective?

This is a perfect opportunity for your brand to achieve standout in a competitive environment and align itself with the local voice of the regions.

How does it work?

We have little shared, syndicated programming - this is because each station genuinely reflects the exact requirements of its local audience. Each station's output is locally managed and therefore entirely true to its locality. Our sponsorship and ad funded programming opportunities are bespoke packages to allow your brand to reach an audience of over 4.5m. No other local radio network is as true to its listeners and localities as Big City. It is the trusted voice of where people live - for advertisers this means an established, authentic and respected voice.

Who's used it in the past?

Nike, T-Mobile, McDonald's Fiat, Sony Ericsson.

Features / Benefits

Provides an advertiser with the opportunity to engage with our listeners in an environment with which they are actively engaged. Sponsorship will ensure that you are front of mind with our listeners and the branded content aspect will ensure that you are woven into the fabric of the station.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details4.8 million adults weekly
25 - 34
35 - 44
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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