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Sponsorship & product placement with 'Over the Garden Fence'

Provided by Sky Media
'Over the Garden Fence' is a new Sky1 commission, a competition for dedicated gardening enthusiasts.

Tell us about the Opportunity / What is it?

Sky1 HD brings you the opportunity to sponsor brand new UK commission 'Over the Garden Fence' (working title), a show which sees three garden enthusiasts, with three very different gardens and tastes compete to prove they have the best garden in town. 'Over the Garden Fence' (w/t) will be a competition for the most dedicated of gardening enthusiasts. Three gardens, three tours, three gardeners showing off their passion for gardening and sharing their hobby with each other..But only the best will win the prize!

What is the Marketing Objective?

Over the Garden Fence' falls into the highly popular genre of competitive reality shows, which pits everyday people against one another showcasing a particular talent. Competitive reality shows such as this generally acquire a very loyal fan base and generate a considerable amount of buzz in both press and social media. This opportunity will therefore allow a sponsor to reach an engaged viewership and to be around a show with a lot of talkability.

How does it work?

Premier runs on Sky 1 HD, Sky1+1 & Sky 1 across 6 x 60 Minutes episodes starting early 2015 with repeats on Sky 1, Sky 2 and any showings On Demand. Sponsor accreditation: 15" credits opening/closing credits and 5" bumpers per centre break (of which there are three per show). Product Placement: During each episode there will be gardening demonstration where one of the three contestants will show off a gardening skill. This could include things such as topiary, pruning, weaving with wicker. During these demonstrations a relevant garden product could be featured.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

This opportunity includes product placement, online and VOD providing the sponsor with multiple touch points across Sky's various media platforms and allowing them to reach a highly engaged and loyal viewership for the show. A multiplatform sponsorship will ensure that those who delve in to the content further through VOD and online do so while in the presence of the sponsors exclusive advertising message, which will further strengthen the partnership between the show, the channel and the brand.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCoverage 3.8m adults.
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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