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Sponsorship: Desi Rascals, a new British Asian reality TV series

Provided by Sky Media
Opportunity to sponsor the all new "three-dimensional" British Asian reality TV experience on Sky Living HD

Tell us about the Opportunity / What is it?

Desi Rascals is the first reality drama series to tell the story of young, modern, dynamic and aspirational British Asians. This new show was sparked from accredited talent, Executive producer Tony Wood (Towie and Geordie Shore) and award-winning Director Gurinder Chadha OBE (Bend it Like Beckham and Bride & Prejudice) A brand now has the exclusive opportunity to affiliate with a popular format covering unexplored ground in the Asian community.

What is the Marketing Objective?

Opportunity to engage and build brand awareness with the Asian community, predominantly females aged 16-34. There is also the chance for a brand to further build awareness within the show through Product Placement.

How does it work?

Desi Rascals will air on Sky Living, HD and +1 and will run over 12 x 60 minute episodes with repeats on Sky Living, HD, +1, Sky LivingIt and On Demand. The sponsor will receive 15 seconds opening credit, 2 x 5 seconds Centre Break Bumpers (3 x centre breaks per one hour show), 15 seconds closing credit and accreditation on all programme specific trailers over 20 seconds.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

- The show will extend through to social networking sites. The cast will send regular updates throughout the week with video teasers which will push viewers to the next episode. - Desi Rascals is a fresh new take on a popular format covering a community that has doubled since the last census. - The sponsor will be across any Desi Rascals content found On Demand and online. This will help cement the partnership further and allow a sponsor to reach audiences across further mediums. - Extended reach can be achieved through online activity across Desi Rascals show pages

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCoverage of 619,000 women 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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