This idea is archived

Sponsorship of 2013 visitor attraction at Chester Zoo

Provided by Chester Zoo
Brand new / never seen before family attraction at the zoo and key driver of Chester Zoo's 2013 marketing campaign.

Tell us about the Opportunity / What is it?

In 2012 Chester Zoo bought you amazing animatronic Dinosaurs but in 2013 they'll be a BRAND NEW attraction... BUGS! The exhibition is brand new and includes 13 larger than life bugs, sound and visual effects, photo opportunities and out of hours experiences. We're looking for sponsors for each of the Bugs and with two already sold you'll need to be quick.

What is the Marketing Objective?

We want to drive people to visit the zoo, experience our brand and help create memories. In 2011 we generated an estimated £600,000 (as calculated by Durrants) worth of print and online media coverage in the UK alone for our Dinosaurs attraction and in excess of £60,000 of TV. 38,000 people viewed the TV advert on YouTube and an extra 232,000 views on video on demand. 772,000 website hits and social media fans doubled.

How does it work?

Visitors to Chester Zoo can visit the attraction at no extra charge. There is signage at key points throughout for visitors to learn more about what they are seeing. There are photo opportunities for them to engage further and a retail space on exit. This larger than life exhibit will definitely be one to remember.

Who's used it in the past?

Chester Zoo has a good history of working with brands to generate brand exposure on site, including Airbus, Jaguar Cars, Asda, Aga and Bank of America. This particular property would suit a playful, larger than life B2C brand that is looking to connect with a wide socio-demographic family audience.

Features / Benefits

•your company logo on a specially made plaque next to your chosen Bug (s), letting everyone know that you're its sponsor. Plus, we'll even include a QR code directing visitors to your website or a quote to say why you've chosen the bug. •Ten complimentary single use tickets to visit the zoo and the exhibition •A mention on Chester Zoo's website, with a link to your own site •Photo & PR opportunity with your Bug •Invitation to the world première of the exhibit, right here at Chester Zoo

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kFamilies with children 12 years and under.
0 - 9
10 - 15
25 - 34
35 - 44
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service