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Sponsorship of a pop-up cinema in London

Provided by Itchy Group
A pop-up cinema in West London, with screenings of 3 cult films across the late May bank holiday weekend.

Tell us about the Opportunity / What is it?

There will be three outdoor screenings over the late May bank holiday weekend in a West London park. The target audience will be 18-36s, and the films will have a nod toward those with cult status. Capacity will be around 500 per show, and bars/food concessions will be on-site, and music will be played after the show to encourage the audience to stay.

What is the Marketing Objective?

Brand awareness and sampling are the key objectives; ideal for a product launch, perhaps?

How does it work?

The sponsorship will encompass a mix of paid-for adverts, including out-of-home, direct marketing via street teams, listings websites and publications, social media etc. There will be the opportunity for sampling/pouring/distribution rights at the event, as well as bespoke branding and activities. The screen itself can be branded, and an ad played before the film starts.

Who's used it in the past?

This is a new opportunity for us, but similar events have been hugely successful around the country in recent years.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k18-36, in particular students
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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