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Sponsorship of a race-winning British Touring Car Champ Team

Provided by Grassroot Media
£1.5m worth of advertising value equivalent available with ES Rhino Racing for the 2014 motor racing season with Spearmint Rhino

Tell us about the Opportunity / What is it?

We have availability for the 2014 season for a commercial partners and sponsors. Spearmint Rhino, the up market gentleman's clubs have signed up as headline sponsor for the team but we still have opportunities involving race car branding and activation/experiential/branding activity. We can get your brand in front of some of the most loyal and dedicated motorsports fans both via the live ITV4 coverage and trackside audiences. The series and cars are also featured heavily of various motoring websites and in motorsports print publications. See attachment for more info.

What is the Marketing Objective?

Not only does this build brand stature it is a dynamic and exciting way to reach and interact with both a trackside audience and a huge TV audience through ITV4. This is a great opportunity to really develop a partnership rather than just a sponsorship and get your brand seen multiple times by a very targeted motorsport loving audience through sponsorship of cars at the sharp end of the grid (ES Rhino Racing are a race winning, fastest lap setting outfit). Having Spearmint Rhino as the headline sponsor means this is more suitable for brands looking to target ABC1 males.

How does it work?

The most basic way it can work is for your brand to be all over our cars, drivers, mechanics and grid girls. However, we prefer to work with sponsors who really want to get under the skin of the team and get you involved in ways no other sponsor has been involved with a motor racing team. If, between us, we can think of new ways to get your brand involved with the team, spectators and TV audience, we will do it.

Who's used it in the past?

Current headline sponsor: Spearmint Rhino Previous Team ES Racing sponsors: Multifuse Karcher Current sponsors of rival 2013 teams: Honda Tesco KX Energy Drinks The Sun Lucas Oil Cobra Alarms Dynojet Auto Glym HM Plant The AA Revive! Skylites e-cigarettes

Features / Benefits

Long term sponsorship that is dynamic and has a huge following. There are great ways to build prizes around this and also staff incentives as well as the obvious benefits of being involved with such huge audiences. Spearmint Rhino associations guarantees great PR coverage, contacts and presence on the grid.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100ktrackside 370,000 ITV4 1.6m BTCC web 350k men
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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