Sponsorship of Channel 5's Milkshake

Provided by Sky Media
Mornings on Channel 5 mean one thing - Milkshake! A special co-viewing experience within the kids market.

Tell us about the Opportunity / What is it?

A special co-viewing experience within the kids market, hosting some of the world's favourite pre-school characters. Channel 5 has a unique chance to sponsor Milkshake!, the number one commercial kids destination in the UK. It's home to some of the UK's most popular preschool programming including Peppa Pig, PAW Patrol and Floogals. This is the perfect opportunity to reach parents every single morning, while they are actively engaging with their children.

What is the Marketing Objective?

A unique chance to sponsor Channel 5's Milkshake! Milkshake! is the top destination for kids aged 4-15 when it airs, ahead of all other kids TV channels and the four terrestrial channels.

How does it work?

Kids wake up every day to high quality presenter-led studio features, from Milkshake! regulars such as Derek, Sita, Nathan and Kemi. In addition, there is a range of stimulating character and story-led animation and live-action factual entertainment shows for pre-schoolers. Scheduling & Accreditation - Weekdays: 6 - 9.15am, Weekends: 6 - 10am. 18 x 10" per day on average.

Features / Benefits

Loved by both kids and parents 47% of viewers are Kids aged 4-15. 66% of viewers are HWCH 0-3, 68% are Kids aged 4-9. Milkshake! is the top destination for kids aged 4-15 during when it airs, ahead of all other kids TV channels and the four terrestrial channels. Daily presence on an award winning channel - In 2020 Channel 5 won Channel of the year at the RTS and Broadcast awards. Last year, on average Milkshake reached 1.4M Kids every month!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details66% of viewers are HWCH 0-3
16 - 24
25 - 34
35 - 44
45 - 54
Female
Kids HH
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 21 - 31 Dec 21BUILD AWARENESSSPONSORSHIP / MEDIA
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