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Sponsorship of David Mitchell's - SoapBox v5.0 YouTube Series

Provided by ChannelFlip
David Mitchell get's on his soapbox...!... and sounds off about stuff! In his award winning YouTube - Social Video Format.

Tell us about the Opportunity / What is it?

Exclusive 12 Month Sponsorship of the webs most successful social video entertainment series. Harnessing the power of the YouTube community through engaging, factual entertainment.

What is the Marketing Objective?

Brand awareness, brand integration and e-commerce bolt on opportunities. A wide distribution and loyal audience ready and waiting!

How does it work?

With a heritage at Shine Group of producing some of the best television in the world, ChannelFlip is the UK's leading producer of high quality made-for-web programming. Our slate of award-winning shows have been produced in association with some of the biggest advertisers in the world and have been watched by millions, both online, on air and on mobile. Our shows feature TV talent appearing on the web for the first time, like David Mitchell's Soapbox, in association with Dell or Harry Hill's Little Internet Show, in association with AOL.

Who's used it in the past?

Bulldog Groooming & Dell.

Features / Benefits

20+ Brand New Original Episodes, Comedy Spots Competition to find new David Mitchell. A loyal fanbase of 100,000 subscribers and 20,000 likes on Facebook. Wide syndication across the Guardian website, Podcast, BlipTV, Daily Motion and App. Mainstream press attention across GQ, Spoonfed, NMA, The British Comedy Guide, Broadcast, The Sun, The Guardian and the Daily Mirror. 88 million minutes watched on YouTube, favourited over 30,000 times. 16% of views from mobile devices.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kA huge reach of 10 million viewers last series
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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