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'Europe month' in the Guardian and

Provided by Guardian Newspapers Limited
Extensive editorial focusing on four of Britain's closest neighbours, Germany, France, Spain & Poland. Available until 9th April

Tell us about the Opportunity / What is it?

From 14th March 2011 the Guardian will be running a special 'Europe month', with extensive editorial focusing on four of Britain's closest neighbours and exploring aspects of each country's economy, society and culture that might be new to us. Sections will be as follows: Germany 14th - 19th March, France 21st - 26th March, Spain 28th March - 2nd April, Poland 4th - 9th April. The Guardian are offering advertisers the opportunity to sponsor 'Europe month' editorial across press and online.

What is the Marketing Objective?

Build awareness of your brand to an ABC1 audience

How does it work?

'Europe month' will be cross section and cross media and will receive significant marketing support. It offers you the ideal opportunity to boost the impact of your campaign by advertising alongside high profile, relevant editorial. Typical content will include: Interviews with leading political figures, Economic analysis, A week spent living with a local family, City guides (Berlin, Paris, Barcelona and Krakow), Editorial on film and literature,Design features, Tie-ups with local media owners.

Who's used it in the past?

This is a new opportunity but advertisers who are arts & travel related would fare well.

Features / Benefits

You will reach the right audience, with the Guardian reaching over 1.1 million affluent and upmarket readers/users who are hard to target through other media and who take a keen interest in European news, culture and travel. All content from 'Europe month' will be available online too, offering you potential exposure to 16 million UK and 41 million worldwide users of Readers take an average of three holidays a year. They spend 30% more than average on short breaks.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.1m upmarket readers & 16m users of
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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