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Sponsorship of Freeze 2011 - UK's biggest snow & music festival

Provided by Vision Nine
Advertise to 35,000 avid snow sports and music fans at Relentless Freeze Festival, held at the iconic Battersea Power Station.

Tell us about the Opportunity / What is it?

Relentless Freeze Festival is the Uk's biggest snow and music festival, held at the iconic Battersea Power Station and hosts the UK LG World Cup Big Air competition and an International Freestyle Ski comp. The Battersea Power Station is transformed into an Alpine Ski Resort, with Apres Ski Bars and two stages of live music. Not forgetting the awe-inspiring 30m high by 100m long real snow Big Air jump. The event attracts high volumes of young and affluent visitors wanting to watch world class snowboarding and skiing and music acts whilst participating in retail therapy.

What is the Marketing Objective?

Relentless Energy Freeze is an excellent platform for brand exposure and product sampling, as well as showcasing the latest product and clothing lines and world wide ski resorts.

How does it work?

Sponsors rights for partners will include; Access to and sponsors branding on all Relentless Freeze Festival pre-event marketing schedule including TV advertising and London Tube network advertising campaign, national and regional print advertising campaigns; Use of Relentless Freeze Festival logo on any brand communication including POS and competitions; Onsite branding seen throughout the festival; Space to create a consumer facing "experience area" to run sampling, promotional activity etc.....

Who's used it in the past?

LG, Relentless Energy Drink, Desperados, Budd 66, O'Neill, Nike, Dare2B, Burton, Brothers Cider, Jagermiester, Armada Ski, 3G,Visit London, Ubisoft, Swatch, The Snowboard Asylum, The Royal Navy, Pizza Express, Byron Burgers, Galceau Water, Costa Coffee.

Features / Benefits

Relentless Freeze Festival provides a unique opportunity to access a high profile sporting event with international coverage across Channel 4 and Euro Sport Live, and a music festival billing top headline acts such as Mark Ronson and Pendulum. The event attracts a predominantly young modern crowd but the quality of the event also benefits from a broader demographic reach. High quality activations are created at this unique festival - it's a unique festival not to miss out on!!!!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k35,000 avid snow sports and music fans ranging from 18 - 35
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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