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Sponsorship of Heart Advent Calendar with Toby Anstis

Provided by Global Media & Entertainment
Clients have the opportunity to own Toby Anstis Heart network mid morning show for the month of December.

Tell us about the Opportunity / What is it?

The new Heart network is the largest commercial brand in the UK. It provides advertisers with a consistent, national brand which is locally delivered. The Heart Advent Calendar provides client ownership of the Mid Morning Network show on Heart for the month of December. Heart will produce an exciting and creative festive promotion to countdown to Christmas day whilst pushing the client message.

What is the Marketing Objective?

Raise awareness of your brand with frequent messaging that can be changed. A great way to drive last minute purchases

How does it work?

Pre-recorded trails and presenter reads encourage listeners to tune in all December to Toby's Mid-Morning Show for their chance to win some great prizes Each day throughout December, Toby 'opens' a different door of the Heart Advent calendar. Behind each door is a sound clip; which range from songs to films to TV programmes. Toby asks a question relating to the clip where listeners have to phone in and answer the question correctly to win.

Who's used it in the past?

Terry's Choclate Orange have previously sponsored the Heart Advent Calendar in the past.

Features / Benefits

- Exposure across the HEART NETWORK - Flexibility of message - creative taglines can be changed and played out on even rotation. - High frequency delivery of brand messages - Keeping brand front of mind whilst providing a creative promotion throughout all of December and pre promotion at the end of November

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k7.1m listeners, adults 25 - 44
25 - 34
35 - 44
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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