Sponsorship of HYROX, the World Series of Fitness

Provided by HYROX
Get in touch with thousands of fitness enthusiasts in your market through fitness competitions designed for everybody!

Tell us about the Opportunity / What is it?

The HYROX fitness competitions bring together thousands of athletes with varying athletic backgrounds and fitness levels. Everyone around the world competes in the same race, on the same course and each event hosts up to 3,000 participants per day in huge indoor arenas. The competition starts with a 1 km run, followed by 1 functional workout and repeats 8 times. This combination of functional exercises and endurance makes HYROX unique yet still attainable for people from varying athletic and fitness backgrounds.

What is the Marketing Objective?

The HYROX World offers various brand activation opportunities not only through its events but with initiatives like the Pop-Up Events at Gyms, Workouts of the Week, Elite Races, Virtual Competitions which take place throughout the year. These opportunities combined with communication tools like the Website, Newsletters and Social Media offer opportunities to increase brand awareness of your products and services within your target market.

How does it work?

Event sponsorship in fitness events designed for EVERY BODY, giving gym goers and fitness enthusiasts a unique goal for their training.

Who's used it in the past?

Puma, Redbull, Concept 2, Holdstrong, Myzone, Creapure, MyPRO+, Consorsbank, Warstenier.

Features / Benefits

- Brand communication to an ever-growing training and fitness target group. - Extensive catalogue of benefits for both on and off-site Promotion/Activation. - Substantial digital communication and content Integration into the Community. - Direct touchpoints with gyms through the Gym Tour and Pop-Up Workouts. - Emotional brand connection with target market directly at "Point-of-Sweat".

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAverage 1,500 fitness enthusiasts participate at each event
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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