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Sponsorship of ITV1 and ITV4 Grand Slam Of Darts

Provided by Mean Broadcast
LAST CHANCE OPPORTUNITY: Naming rights of ITV's "Grand Slam Of Darts" with a reach of over 11 Million adults on ITV1 and ITV4

Tell us about the Opportunity / What is it?

This Matchroom Sport event is broadcasted on ITV1/4 and is one of the biggest sporting events of 2010. 54 hours of live TV and 78 hours of highlights over 8 days. £400,000 in prize money with £125,000 to the winner. Headline sponsorship of the Gram Slam of Darts event is currently on offer. Reach a growing younger and upmarket audience by having your brand associated to the content on every touchpoint.

What is the Marketing Objective?

This opportunity will allow your brand to dominate a genre which is now the 2nd highest viewed sport on TV behind football, whilst delivering media value of over £900,000(*source TNS:) The Grand Slam in 2009 was 60% Male, 41% ABC1 and 49% 1644*(source TNS )

How does it work?

Headline sponsorship includes naming rights, brand logo on darts stage and on players shirts, celebrity endorsement, branded content delivered to sponsor, verbal name checks " Welcome to the x Grand Slam of Sport ", online streaming, VIP hospitality plus pouring rights and betting rights.

Who's used it in the past?

Previous sponsors include Party Gaming and Virgin Atlantic

Features / Benefits

This sponsorship opportunity creates unique value for a client based on the cost vs the actual media value allowing a one partnership agreement to deliver the brand exposure on TV, Press and Online to over 11 Million adults over 8 days. Opportunity also exists to:- recoup investment from over 15,000 spectators at event. betting and pouring rights - create unique branded celebrity endorsed content to host on line or via mobile - offer customers unique meet the celebrity VIP competitions.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k11 Million Adults with over 1,000,000 watching the final
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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