This idea is archived

Sponsorship of London Art Fair, 16-20 Jan 2008 (annual event).

Provided by Upper Street Events
Premier art fair attracting 21,500 affluent visitors (93% ABC1) including key opinion formers and senior business leaders

Tell us about the Opportunity / What is it?

London Art Fair presents one-hundred leading UK-based galleries showing museum-quality Modern British and Contemporary art - with all work for sale. It takes place annually at the Business Design Centre in Islington. London Art Fair is the perfect vehicle for corporate entertaining. With extraordinary art as a backdrop and talking point, it is an ideal event for marketing and client liaison as well as staff incentives You can raise brand awareness by leveraging value from an extensive marketing and PR campaign that includes national and international press.

What is the Marketing Objective?

London Art Fair offers a platform for corporate entertaining and for raising brand awareness at a stylish event that combines creativity and commerce. There are also sampling opportunities.

How does it work?

Sponsorship opportunities include: Principal Sponsor; Evening Sponsor Collectors Lounge; Photo50; Art Projects. Branding: London Art Fair marketing collateral (500k items); onsite banners and signage; online via the Fair’s website (66,000 unique visitors over 6 months). Corporate Entertaining: three major evening receptions with up to 3,500 guests; private dining opportunities for up to 40 people; private drinks receptions with canapés for up to 60 people. ‘Money-can’t-buy’ Benefits: private tours and talks; limited edition prints for clients and staff.

Who's used it in the past?

Times Newspapers Limited, The Eton Group, Sophie Macpherson Ltd, Plymouth Gin, Noilly Prat, The Kyte Group

Features / Benefits

A perfect route to an affluent and influential audience. Welcoming, stylish and unique London Art Fair offers a strong platform for corporate entertaining, ideal for client liaison and rewarding staff. It features the work of over 1500 artists and as such acts as a great signifier of creativity, something your company can benefit from via close brand alignment. Raise brand awareness by leveraging value from a significant marketing and PR campaign. The Fair offers direct access to senior business leaders, opinion formers and key figures from the media.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kArt Fair has 21,500 affluent visitors: 60% Female; 60% AB
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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