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Sponsorship of Motorsport Highlights, reaching an ABC1 audience

Provided by Perform Sports Media
Sponsor popular Motorsport races this year like F1, Moto GP, WRC, SBK, and British Touring Cars.

Tell us about the Opportunity / What is it?

Perform Sports Media is pleased to offer the opportunity to sponsor popular Motorsport events this year including F1, Moto GP, WRC, SBK, and British Touring Cars via online content distribution.

What is the Marketing Objective?

Build brand awareness through advertising placements on Perform's motorsport video channel and website. Full re-brand of the video channel allows the advertiser to 'own' motorsport content and deliver it to a mass enthused motorsport audience. Alignment with the UK's second most popular sport (27% of the population follow F1, second only to football with 43% penetration - source: Peform / Kantar sports consumption report) provides the platform to engage with an enthusiastic emotionally involved audience.

How does it work?

Through OMNISPORT (our market leading international sports news agency) we cover all the latest breaking news in the world of motorsport. This content is delivered on our ePlayer (world's largest sport VOD broadcaster). The ePlayer distributes on over 500 UK publisher sites ranging from the motorsport sections of national press titles (eg Independent, Telegraph, Guardian) to a pick of the best motorsport websites. In addition to this we can deliver high impact display formats on one of the UK's largest motorsport websites;

Who's used it in the past?

Nissan, Sure, Michelin and GoPro have all sponsored the motorsport channel in the past, and McDonald's, Jaguar, Pepsi, Credit Suisse, Dove, Nike and many more brands have sponsored other sport specific channels.

Features / Benefits

Alignment with Motorsports brand, with 2 million steams per month and 450,000 uniques. FEATURES: Video / Display / Mobile plus bespoke content creation or content seeding. High Impact engaging executions. BENEFITS: Affluent audience. Mass motorsport fan reach. Highly anticipated sporting events with a very engaged loyal audience

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 Motorsport fans. 2 million streams pcm.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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