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Sponsorship of new comedy-drama Mount Pleasant from Sky1

Provided by Sky Media
Associate with award-winning entertainment channel Sky1 through sponsorship of Mount Pleasant, from the writer of Shameless.

Tell us about the Opportunity / What is it?

Sky1 HD is proud to announce the arrival of a brand new comedy-drama 'Mount Pleasant'. This is an exclusive UK premiere and will be aired from August 2011! Mount Pleasant will follow the life of Mancunian Lisa and the day-to-day adventures she has with her husband, friends and family. Lisa is a real woman in a real marriage living in a real part of Manchester. She has no idea that another woman, Kate (Lisa Tarbuck), is making a play for her husband Dan (Daniel Ryan). Sky Media are offering advertisers the opportunity to sponsor this brand new comedy-drama.

What is the Marketing Objective?

Opportunity to build awareness of your brand and associate with award-winning entertainment channel Sky 1.

How does it work?

Programme will start August 2011 and will run over 8 x 60 minute shows across Sky 1 and Sky 1 HD, plus repeats on Sky1 and Sky2 and any showings on Sky Anytime and Sky Player. The sponsor will receive 15 seconds opening and closing and 6 x 5 seconds break bumpers per show. Online sponsorship will create further engagement for the brand and also a direct response mechanic via the bespoke show pages. Online proposition will include: permanent headline sponsor placement & roadblock of all display placements on all Mount Pleasant pages, sponsor advertorial feature page & more.

Who's used it in the past?

This is a brand new programme airing on Sky1, be the first to sponsor.

Features / Benefits

- Award winning writer of Shameless (Sarah Hooper) - Star-studded cast from British TV - Brand new comedy drama, exclusive to Sky1 HD - Simulcast on Sky1 HD, allowing 4 times better picture quality - Association with award winning entertainment channel Sky1 - Multi-platform distribution including repeats on Sky1 and Sky2 - Online opportunity on Sky1 website

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCoverage (1st runs): 521,000 adults
16 - 24
25 - 34
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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