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Sponsorship of Nikita, Sky's adrenaline-fuelled action series

Provided by Sky Media
An exclusive opportunity for a brand to sponsor the second part of Sky Living's hit US drama, Nikita!

Tell us about the Opportunity / What is it?

A deadly and beautiful female assassin is out for revenge against the secret government agency that wronged her as new high-octane drama series Nikita continues into the second part of Series 1, exclusively on Sky Living. Nikita's adrenaline-pumping action and high production values will guarantee that the show will continue to be a big hit when it returns after a short break later this year. This is a peak time opportunity available on Sky Living.

What is the Marketing Objective?

Build awareness of your brand alongside premium content

How does it work?

Scheduling on Sky Living: UK Premiere (Series 1, Part 2). Peak time. Early March 2011 to June 2011. Series 1, Part 2 is made up of 11 x 60 minute episodes. Please note that there are approximately 2 additional repeats per week. Sponsorship Accreditation: Opening credit: 1 x 15 seconds. Break bumpers: 2 x 5 seconds per centre break (normally 3 centre breaks per 1 hour show). Closing credit: 1 x 15 seconds. Promotional Trailers: The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Please contact a member of the Sky Media team for details

Features / Benefits

Nikita is seen as one of Sky Living's big shows and holds down the peak time slot. It is the UK premiere of the second part of series 1. It is also possible to expand the sponsorship association with Nikita through a multi-media cross-platform campaign which would immerse the viewer further into the series. These can include the following (please enquire for further details): Sky Living Online, Sky Mobile and Sky Magazine.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k2,250,000. HWCH. Women. ABC1.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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