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Sponsorship of Pride London the largest Gay Pride event in UK

Provided by Pride London
Our Parade on 3rd July is an explosion of Pride in the heart of the capital, attracting over 1 million people in 2009.

Tell us about the Opportunity / What is it?

Pride London is the charity that host the largest single day event in the British Isles as well as a Festival Fortnight of wide ranging events leading up to the flagship event. It is held in the centre of London taking into its footprint some of the most famous landmarks (Trafalgar Square, Piccadilly Circus, Leicester Square) and streets (Oxford Street, Regent Street, Baker Street) in the Capital. The Parade starts in Baker Street and takes in Oxford Street, Regent Street, Piccadilly Circus, Lower Regents Street and Trafalgar Square.

What is the Marketing Objective?

Pride London believes that flexibility and involvement are key to a successful partnership, therefore packages can be tailor-made to meet your requirements. To ensure that your sponsorship objectives are met, be they diversity awareness, recruitment for lesbian, gay and transgendered employees, or to help market a new product into this key market, experienced personnel in sponsorship management, public relations, marketing, press management and corporate hospitality will be provided. We are able to target wider demographics given all walks of life attend the parade

How does it work?

Sponsorship Opportunities include - Headline Sponsorships - Promotional & Sampling Opportunities - Parade Route / Banner Adverts Crossing Points - Trafalgar. Leicester or Soho Squares - Main, Pop, Dance, Women's, Urban Stages - VIP Hospitality Suite - Meeting & Information Points - Parade Maps and Festival Guides - Media - Branded Site Entry Gates - The Pride Flag - Pouring Rights - Web & Online Packages

Who's used it in the past?

Past and current sponsor include - Lloyds Banking Group - Virgin - British Airways - Coca Cola - TUC - Ford - Big Yellow Self Storage -

Features / Benefits

As a sponsor of Pride London 2010 you will benefit from: Regionally, nationally and internationally enhanced brand awareness and profile. Brand positioning in front of mass media from the UK and overseas. Opportunities for highly-targeted marketing, public relations and brand building. Exclusive sampling and promotional opportunities. An opportunity on a worldwide platform to show your support for LGBT issues and demonstrate your commitment as an all inclusive employer. LGBT visitor to London spend over £3 billion every year. Over 600 media attended in 2009

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k42% female and 57% male. 88% aged 16-44
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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