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Sponsorship of Project Orbit: La Luna - targeting ABC1 adults

Provided by contentworx
Opportunity to become a brand partner for Project Orbit: La Luna; celebrating the 40th anniversary of the Moon landing.

Tell us about the Opportunity / What is it?

On July 20th, 1969, Neil Armstrong, accompanied by Edwin 'Buzz' Aldrin, landed the lunar module Eagle of the Apollo 11 mission on the surface of the Moon. An estimated 500 million people worldwide watched this most incredible achievement. To celebrate the 40th Anniversary of this momentous event, Grammy nominated creative director Andrew Ellis and world renowned Grammy winning, producer and composer Craig Leon are creating a stunning audio visual journey through space from the launch of Apollo 11 to the awe inspiring landing of the Eagle lunar landing craft.

What is the Marketing Objective?

Being associated with what is still regarded as Mankind's greatest achievement, will add stature and gravitas to your brand. It will also show your customers that you are a leader in your category and prepared to take risks in marketing your brand.

How does it work?

Contentworx are offering brands the opportunity to become a brand partner for Project Orbit: La Luna and to produce branded content surrounding this exciting opportunity. Shot in high definition the amazing journey will air on Discovery and then replicated on Blu-ray DVD. The DVD will be in huge demand, and our broadcast partner will have the opportunity to share in the revenue from sales. Branded content brings entertainment value to brands and integrates brands into entertainment.

Who's used it in the past?

There are many great examples of brands funding content creation, or undertaking branded content campaigns. Major brands that have completed successful branded content campaigns include, COI, P&G, Unilever, Pepsi, Coca Cola, T-Mobile, Orange, Mastercard, Pedigree, Bacardi, Sony, Nissan, Renault, BMW, Sage, Barclays, HSBC, Canon. We have experienced significant levels of return on investment for major clients. One campaign for a leading computer software company resulted in an ROI three times the level of their expenditure.

Features / Benefits

All material produced will carry the Brand(s) logo. Opening and closing credits on the Orbit: La Luna Blu-ray DVD. Presence in retail environment. There would be the potential to perform Orbit: La Luna live, it would include a full orchestra, back projection and would be highly impactful on a War of the Worlds type scale. Huge PR surrounding the 40th Anniversary. The Blu-ray DVD will carry a retail price of £19.99 (TBC) and will be distributed through online and retail outlets. Potential to produce other branded goods, including books, t-shirts, books and to share revenue

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1 adults
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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