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Sponsorship of Red Fashion Supplement - S/S 08

Provided by Hachette Filipacchi (UK) Ltd
Reds new-season fashion guide is our essential pick of the very best that designers and the high street have to offer.

Tell us about the Opportunity / What is it?

Red magazine is the UK biggest glossy for upmarket 30-something women. This is your opportunity to sponsor the essential shopping guide for the season. Red's fashion team scour the high street and designer collections for the best clothes, shoes and accessories that will add a little something special to the Red reader’s wardrobe. This sponsorship offers your brand an excellent opportunity to connect with a hard to reach, upmarket fashion-savvy audience and the chance to link your brand with credible fashion talent such as Nicola Rose (Red's fashion director).

What is the Marketing Objective?

Build Awareness and driving footfall in-store it will give your brand attitude.

How does it work?

Bagged onto the front cover of the April issue the sponsorship includes ‘In association with’ branding and logo on front cover of the supplement, branding on the poly bag, pre-promotion in the September issue (subject to early sign off), editorial support, plus advertising and advertorial creative within. The format will be in glossy paper stock, 130mm x 215mm landscape size and perfect bound. Perfect for carrying around in their handbag!

Who's used it in the past?

This is Red's third fashion supplement . The first was in partnership with the re-launch of the Next brand. The second was sponsored by Debenhams. We have also worked with fashion and retail brands, both on-line and high-street such as Littlewoods, Aquascutum, Marks & Spencers, Ecco Shoes, House of Fraser, and Jil Sander. We are happy to send you examples of this work on request.

Features / Benefits

Perfect for launching or re-energising a brand that is looking to be positioned in an upmarket, glossy environment that can still deliver mass numbers. It also offers an opportunity to drive footfall in the most important fashion season and gain trial and drive awareness.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k25-44 ABC1 (AB39% Profile)
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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