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Sponsorship of 'Showbusiness' with Louie Spence

Provided by Sky Media
Broadcast and online sponsorship of 'Showbusiness', a new performance documentary take on the showbiz industry on Sky1.

Tell us about the Opportunity / What is it?

Following on from the hugely successful Pineapple Dance Studios, Showbusiness is Sky1 HD's performance documentary take on the showbiz industry. The new series will spread its net over London's West End, the epicentre of the showbiz world, and will feature the most jaw-dropping array of performers around. Following his introduction on Sky1 HD's Pineapple Dance Studio, Louie Spence has become a star in his own right. The new series will follow him on his mission to put on a huge West End review show. Sky are offering advertisers the opportunity to sponsor this new series.

What is the Marketing Objective?

Opportunity to build awareness of your brand and associate with an award winning channel.

How does it work?

Showbusiness will run over 14 x 60 minute episodes across Sky1, Sky1 HD and Anytime TV. Plus repeats on Sky1 and Sky2. The sponsor will receive 2 x 15 seconds opening and closing credits, 2 x 5 second break bumpers per break plus logo accreditation on all programme specific trailers that are 20 seconds or greater in length. There is also the opporutnity to extend the sponsorship beyond broadcast to Online elements will include permanent headline sponsor placement on all 'Showbusiness' web pages and sponsor branding in any articles, features and galleries.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- Exclusive behind the scenes access to the world's most famous dance studio - Plays on the nation's obsession with reality TV - A great opportunity for a brand to reach a wide range of audiences - Association with award winning entertainment channel Sky1 which has recently benefited from a brand new look and feel - Multi-platform distribution including Sky Anytime and repeats on Sky1 and Sky2 - Simulcast on Sky1 HD, allowing 4 times better picture quality and Dolby sound to Sky's most affluent subscribers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.4m adults aged 16-34 with a female bias
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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