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Sponsorship of Sky News content on The City Gateway Tower

Provided by Sky Media
Reach a daily audience of 207,000 in Manchester Piccadilly with The City Gateway Tower - make a real impact!

Tell us about the Opportunity / What is it?

The City Gateway tower is Europe's first and largest 'skyscraper' outdoor screen adjacent to Manchester Piccadilly station. Jointly marketed by City Gateway and Sky Media, the screen will offer 30 seconds of Sky News content within each four-minute content loop, running from 6am to 1am every day. The Sky News content will include headlines, breaking news and the day's top international stories, as business, sports and showbiz news segments. Sponsorship of the Sky News content is currently on offer.

What is the Marketing Objective?

To make a statement about your brand (brand attitude) and building awareness by utilising this high impact visual which is seen by commuters, shoppers and residents of Manchester right in the center of this bustling city. The main purpose therefore, is to increase sales.

How does it work?

Achieving a daily audience of 207,000 and the same height as a 6-storey building, the 1:5 portrait screen ratio is in proportion with online skyscraper copy, which can be broadcast on the screen simply by repurposing artwork. Each brand sponsoring the business, sport and showbiz reports will receive 5" opening and closing credits, plus a 20" in content banner for the duration of the report.

Who's used it in the past?

Retail, FCCG brands and more have used the City Gateway Tower before e.g Bacardi, JD Sports, KFC, Cadburys Creme Egg, Dyson, Natwest, Century Radio, Cancer Research and many many more.

Features / Benefits

High impact - reaching 207,000 people daily in the busy city center of Manchester Piccadilly. Many innovations and creatives with this visual - builds great brand awareness and targets audiences right where the shops are!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k207,000 daily audience in Manchester Piccadilly
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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