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Sponsorship of 'Storytellers', a new feature on Jazz FM

Provided by Jazz FM
Great autumn opportunity, ideal for travel clients targeting 'late summer holidaymakers' : take a book to the beach type holiday

Tell us about the Opportunity / What is it?

Jazz FM is the only UK radio station playing accessible jazz, soul & blues. With a unique upmarket, urban audience and presenters who are experts in their musical genres, Jazz FM offers a different listen on the radio dial. Consider us the broadcast equivalent of a broadsheet. Jazz FM and Sarah Tucker, a well known presenter, novelist and travel journalist, have teamed up to bring you 'Storytellers'. This bespoke feature stars a different author each week, who recounts their own stories of travel and adventure from around the world. Sponsorship available now

What is the Marketing Objective?

Opportunity to build awareness with upmarket ABC1 listeners.

How does it work?

This 12 week campaign consists of: Promotion trails driving appointment to listen of the Storytellers features, which can broadcast either during the week or at weekends, or both; online content page including sponsor logo, links, blurb about client plus online roadblock with client branded inventory (MPU, leaderboard, wallpaper); podcasts of the feature available for download each week; video content each week of the full author interview to be streamed on Jazz FM and sponsor platforms.

Who's used it in the past?

Sponsorship would be ideally suited to a brand who wanted to connect with a culturally savvy audience; ideal for travel clients or those who want to be exposed to reading/travelling such as Amazon Kindle. Connecting summer travel (with personal stories) and reading (feature by authors), so perfect for book retailers.

Features / Benefits

The aim is to run this activity in the over the summer period when people are focussed on travel and holidays and deciding what books to take abroad with them. Jazz FM's upmarket audience (70% ABC1) are avid consumers of art and culture. People who choose to listen to Jazz/Blues/Soul as their favourite radio genre are 88% more likely to be interested in artistic activities and 77% more likely to be interested in drawing, painting and sculpture.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 967,000 adults aged 15+ with an OTH of 7.7
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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