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Cross media sponsorship opportunities for T3 Gadget Awards 2014

Provided by Future Publishing Ltd
Sponsor the T3 Gadget Awards - the UK's biggest & most prestigious tech awards celebrating the very best in consumer technology.

Tell us about the Opportunity / What is it?

The T3 Gadget Awards are the UK's biggest and most prestigious tech awards celebrating the very best in consumer technology. They have been described by the BBC as the "Oscars for Gadgets", and take place in October every year. An extensive PR campaign is undertaken to raise awareness of the awards and gain press coverage across print, radio, TV and online. The public are able to vote in 19 categories - hosted on a dedicated microsite via T3's websites. Becoming the Headline Sponsor of the T3 Awards will deliver significant value beyond expectations.

What is the Marketing Objective?

Becoming the Headline Sponsor of the T3 Awards will provide extensive coverage extending your brand beyond the T3 audience maximising all Future's associations. Futhermore extensive PR coverage, constant marketing and editorial integration and social media amplification will magnify the overall campaign on a mass scale ensuring you receive full benefits from being associated with the Awards.

How does it work?

The Awards are a multi-platform, fully integrated media campaign sustained over a period of time and will provide the perfect media vehicle to drive brand re-appraisal and boost consideration. The headline sponsor will receive premium sponsorship of the T3 microsite and secure further dominant advertising space. An extensive range of house adverts marketing the awards will appear across Future's portfolio, both print and ipad, and will feature the client's branding in prominent positions. Further advertising will appear across newsletters, social media & during the event.

Who's used it in the past?

Ford were our headline partner in 2011 to celebrate the launch of their new Ford Focus generating 20 million ad impressions, over 500 editorial articles, more than 50 advertorials and ads and three competitions. The campaign generated a 4% increase of Ford ownership amongst the T3 audience since the start of Ford's campaign.

Features / Benefits

Being a headline sponsor of the prestigious T3 Gadget Awards helps affirm your brand as a premium brand on a mass scale and will help secure market share and brand awareness through advocating your technology credentials. Through exciting interactions and with endless possibilities of engagement your brand will be raising awareness and igniting desire not only amongst the technology driven and passionate T3 audience but all technology advocates on a mass scale.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMale, ABC1 25-45, technology and design interest.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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