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Sponsorship of the EFG London Jazz Festival: 14-23 Nov 2014

Provided by Serious Events Limited
"One of the best jazz Festivals in the world" The Guardian. Multi-venue music celebration with cross media opportunities.

Tell us about the Opportunity / What is it?

The UK's largest annual celebration of jazz, the EFG London Jazz Festival provides opportunities for partners to align their brand with the intensely creative and dynamic jazz scene, connecting with the exceptional artists, the diversity of the Festival's multi-cultural output and the discerning audiences who are passionate supporters of the genre.

What is the Marketing Objective?

Brand profile and product trial. Loyalty building through unique engagement and content opportunities and money can't buy experiences. Brand alignment with the creative and dynamic jazz scene. Access to the hard to reach upmarket, male orientated, discerning audiences.

How does it work?

Partnership is open to organisations that support the aspirations of the Festival, its values of excellence, innovation, talent development, cultural diversity and its commitment to community involvement through its Learning & Participation programme. Opportunities exist to raise the profile of partner brands through an association with particular streams of programming, digital content output, new musical commissions, sampling across the Festival hospitality programme and unique client hospitality events leading up to and during the Festival.

Who's used it in the past?

EFG, Eurostar, BBC Radio 3, Decca, CityJet, Caffè Nero, May Fair. Adnams, Pernod-Ricard, Deezer, Arts Council England, British Council, Creative Scotland, Jerwood, PRS for Music Foundation, Jazzwize magazine and Musicians Union.These partners have capitalised on the association in a wide variety of ways including awareness and product trial, loyalty building, experiential marketing and talent development. The partnership with EFG was recently shortlisted for an Arts & Business Award.

Features / Benefits

Our partners contribute in multiple ways, financial and non-financial. Many help finance the artistic programme, others provide marketing to help build audience attendance and participation, some support in kind with services and products to assist the running of the Festival and its artistic requirements. Our Learning and Participation and community programmes would value more support from interested partners and can contribute in many ways to corporate CSR programmes. Partners receive a tailored package of benefits to meet their specific marketing objectives

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 100K live audience; BBC Radio 3 coverage reaching 2mil
25 - 34
35 - 44
45 - 54
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
London14 Nov 14 - 23 Nov 14ENGAGEMENTEVENTS
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