Sponsorship of The Enchanted Labryinth, Westquay Shopping Centre

Provided by Hammerson Engage
A free 10 day event offering an escape into a secret world. The Enchanted Labyrinth provides the perfect branding opportunity.

Tell us about the Opportunity / What is it?

The Enchanted Labyrinth is an exciting 10 day event being held at Westquay, Southampton. An occasion for Westquay's loyal customers and new audiences to visit the shopping centre and enjoy a great day out combining shopping, dining and leisure. It will be open from 22nd September-4th October 2020 from 10am til 7pm.

What is the Marketing Objective?

Repeating the success of 2019's Urban Tree House to drive footfall, your brand could engage with an audience of over 18k via footfall, with 92k social media reach and 780k shoppers. A proven premium production, popular with young and old alike, it's the perfect opportunity for Brand association benefitting from both shopping centre and event footfall audiences.

How does it work?

The Enchanted Labyrinth event provides multiple exposure touchpoints for your brand campaign including: a relaxed experiential space for entertaining engagement, product launches or market research, quiz trails. Marketing Event collateral exposure both pre & during the event, allowing your brand to reach new audiences via our social media platforms & paid for marketing presence thus providing measurable impacts/ROI. Opportunities include competitions, PR stunts & association. Various branding opportunities such as Entrance, seating areas, photo opps and banners.

Who's used it in the past?

Brands used the 2019 event to build awareness and excitement locally, by organising their own activities in partnership with Westquay. These included a teddy bears picnic with John Lewis & Partners, a diamond treasure hunt with Laings, and tastings and giveaways from Bill's. In addition to the successful retailer engagement the treehouse roof delivered an exceptional space for yoga sessions, which were oversubscribed and generated great instagram content.

Features / Benefits

The 2019 maze saw over 18k visitors. The event boosted footfall by 2.7% year-on-year, with footfall rising by 12% over the Easter Bank Holiday Weekend, and by 7% on the closing Saturday and Sunday of Half-Term. The Maze also attracted consumers to the destination who had not been before, providing a new audience for Westquay's brands, 14% of visitors to the Maze were new.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2019 18k footfall, 92k social media reach plus 780k shoppers
10 - 15
16 - 24
25 - 34
35 - 44
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
South22 Sep 20 - 04 Oct 20ENGAGEMENTEVENTS
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