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Sponsorship of the England Students Rugby League - Female Team

Provided by The Rugby Football League
Main Sponsor of the England SRL Female team for the 2011 season.

Tell us about the Opportunity / What is it?

The England Students Female side plays a short season of 2 international fixtures and 1 domestic match against the Combined Services. The team is selected from Universities across the country including Loughborough, Birmingham, Leeds Met and Exeter. This opportunity is to become the exclusive Sponsor of the teams Kit (to include playing strip and training Kit), alongside additional promotion through the extensive RFL websites. Students will wear the kit on and around their University campuses increasing your brands exposure amongst this key demographic of young consumers.

What is the Marketing Objective?

Increase brand awarness within a young and active population. An opportunity to reach the student market, especially within major sporting institutions.

How does it work?

Interaction with Rugby League fans, more specifically a young student population and international community. Part of the programme is around developing participation in new Rugby League nations, therefore there is an opportunity to be a really influence in growing the game and being recognised as an organisation that is pushing for development and the increase in sports participation; a very popular and relevant area currently.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Access to Rugby League websites and fan base International exposure, opportunity to engage with Student population access to group of 16-25yr olds for product testing/ promotion recognition as a supporter of international sports development.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kThe RFL & Super League website have 200000 unique users
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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