This idea is archived

Sponsorship of the Fortis Tennis Classic

Provided by IMG (Archived)
A combination of superb hospitality & inspiring tennis in a quintessentially English setting at the height of the tennis season.

Tell us about the Opportunity / What is it?

The Fortis Bank Tennis Classic is held at the prestigious Hurlingham Club on the North Bank of the River Thames. The club provides an idyllic backdrop for a feast of entertainment both on and off the immaculate grass courts. Guests are treated to a champagne reception on arrival, followed by a three-course lunch. The afternoon's tennis includes a match between two current ATP players (2007 players included Nadal, Hewitt, Lopez, Blake, Berdych and Moya) as well as matches from a doubles field of the highest calibre of tennis legends.

What is the Marketing Objective?

Hospitality, branding/signage, increase brand awareness, data capture, access to AB1 corporate audience and Hurlingham Club members, sampling/display, associated press activity.

How does it work?

Due to our ownership of the event we can offer bespoke opportunities for sponsors that range from branding and visibility through to exclusive pro-ams or drinks receptions with the players. There are opportunities to promote the brand through specific promotions/displays at the event - eg. a fashion show for a clothing brand on Ladies' day.

Who's used it in the past?

Previous partners include: Mulberry, Marsh, LK Bennett, The Times, Escada, Volkswagen. Current partners include Fortis, Champagne Lanson, Bottlegreen and Jo Malone.

Features / Benefits

The event enables brands to be promoted to a 100% AB1 audience (corporate guests and Hurlingham Club members). Opportunities at the events include (but are not limited to): court signage, branding around the venue and on event collateral, VIP corporate hospitality, chance to take part in pro-ams, player visits to meet your guests, signed collateral, data capture, advert/editorial in the tournament programme, retail/display, access to tickets for promotions, sampling opportunities, e-mail marketing and associated press activity.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2,500 corporate guests, 2,000 Hurlingham Club members
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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