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Sponsor Glasgow Summer Sessions 2014

Provided by Live Nation Ltd
Build brand awareness and reach a wide adult audience with Glasgow Summer Sessions 2014.

Tell us about the Opportunity / What is it?

Glasgow Summer Sessions will be an annual series of concerts featuring first class, large scale artists during the summer at Bellahouston Park Glasgow. Glasgow's long established status as a city of music (recognised now by UNESCO) will be reaffirmed and within two to three years this festival will become a fixture in the minds of the live industry, which means artists will plan to take in Glasgow as part of their summer outdoor tours. Our first artist for 2013 was Eminem who sold out immediately, followed by Kings of Leon and Avicii.

What is the Marketing Objective?

Build brand awareness and give your brand attitude through alignment with Glasgow Summer Sessions 2014.

How does it work?

Giant TV screens are situated in prime positions next to music stages. Use your TV spot ad to advertise to a typically hard-to-reach audience of young music lovers who are looking to be entertained in-between the acts. The size of the screens guarantees high impact for your brands. Crowds of around 35,000 are expected each day at Glasgow Summer Sessions. Plus, extend your activity and get your brands into the hands of the audience with sampling and experiential opportunities at the festivals themselves. There are also opportunities for exclusive stocking deals.

Who's used it in the past?

Please contact us for information about our previous sponsors.

Features / Benefits

Glasgow Summer Sessions give you a unique positioning to reach wide ranging adult audience. ABC male/females age 30-40's with children. Male/female core age 25-35 who enjoy a semi-affluent lifestyle - 'Bright Young Things' 'Urban Cool' and 'Fashionistas'. Male/female core age 30-40's no children, affluent. Audience comes from areas that have direct access routes to Glasgow - Rest of Scotland (particularly Aberdeen), Northern England, South East England and Northern Ireland.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details35,000 adults per day
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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