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Sponsorship of The Late Lounge LIVE from Bermuda

Provided by Jazz FM
Sponsor Jazz FM's live broadcast of The Late Lounge from Bermuda, leading up to the last May bank holiday

Tell us about the Opportunity / What is it?

Jazz FM will be doing a week-long live broadcast from Bermuda in the lead up to the last May bank holiday, 23-27 May. At the end of the week broadcast, we will be giving away a holiday for 2 to Bermuda! Claire Anderson will be broadcasting The Late Lounge LIVE from Bermuda, bringing to life the island as a holiday destination and connecting it with the music Claire plays - chilled out, relaxed, atmospheric and beautiful. Jazz FM are offering advertisers 2 week sponsorship of The Late Lounge in the run up to the last May bank holiday.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with the ABC1 Jazz FM audience.

How does it work?

The sponsor will receive sponsor credits (Mon-Thu 10pm-1am), presenter live reads, promotional trails on air; and online article page branded with client logo, images and click through to their site. Branding takeover (wallpaper, roadblock of inventory) and promotional inclusion in Jazz FM's weekly email newsletter (12,000) and via social networking (Facebook 5,400 and Twitter 3,200). Can include pre-roll on mobile and listen live player - please enquire for info.

Who's used it in the past?

This is a brand new opportunity which could be relevant for international brands and travel companies.

Features / Benefits

Jazz FM is able to theme this live broadcast activity around a clients objectives. This could be to help support a product launch, promote a travel company who has Bermuda as one of their destinations, or an international brand - open to a client who'd like to 'piggy back' on a great promotional opportunity, which comes with the broadcast and prize already covered.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 465,000 adults aged 15+
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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