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Sponsor new dating show, The Love Machine, on Sky Living

Provided by Sky Media
Bold, bright and fun, The Love Machine will be at the forefront of the channel's spring schedule.

Tell us about the Opportunity / What is it?

Bold, bright and fun The Love Machine will be at the forefront of the channel's spring schedule and is part of Sky Living's strategy to attract the biggest names in entertainment to the channel. Presented by the UK's no.1 DJ Chris Moyles and Stacey Solomon, featuring a huge set filmed in front of a large studio audience, The Love Machine will focus on a giant dating machine filled with single guys and girls hoping to be selected by the night's contestants. A variety of additional online, mobile, and product placement opportunities exist for a sponsor.

What is the Marketing Objective?

Align your brand with quality programming and popular presenters on the Sky Living channel.

How does it work?

Scheduling will commence on in April 2012 at peak time, to include 10 x 1hr episodes plus up to 2 repeats per week on the Sky Living Channels. Sponsorship accreditation shall include an Opening credit of 1x15 seconds, a Closing credit of 1x15 seconds and Break bumpers of 2x5 seconds per centre break (normally 3 breaks per 1hr show). The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

This is a brand new commission, exclusive to Sky Living.

Features / Benefits

Exclusive and brand new exciting format building on an already hugely successful reality/dating slate on Sky Living including Dating In The Dark, Four Weddings, Next Top Model and BridalPlasty. Heavy on air promotional which will create buzz, excitement and talkability around the show. Well-known, much loved and home-grown British presenters, Stacey Solomon and Chris Moyles will help to attract large audiences and will create PR interest. Online sponsorship also available. Mobile app sponsorship opportunity available.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated reach of 805,00 adults aged 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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