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Sponsorship of The Middlesex Charity 7s Rugby Tournament

Provided by Middlesex Charity 7's
Interact with a 25,000 live rugby audience in a fun, relaxed, carnival atmosphere.

Tell us about the Opportunity / What is it?

A fantastic opportunity to become a valued sponsor of the Middlesex Charity Sevens 2010, an 8 hour fun filled, action packed day at the Home Of English Rugby - Twickenham Stadium, with the majority of our audience turning up in fancy dress to enjoy the carnival atmosphere. First held in 1926, this vibrant, summer event has consistently played host to some of Britain's most distinguished rugby players & passionate supporters. It has, throughout its 83 year history, also raised over £10m for numerous charities, making it the most famous rugby charity event in the world.

What is the Marketing Objective?

Between 80-90% of sponsorship revenue will be invested directly into marketing the tournament. The team behind it are also responsible for the record breaking Harlequins Big Games 1 and 2 and London Wasps St George's Day game which delivered ticket sales of up to 78,000. We will listen to your objectives. If you are a drinks brand we will ensure sampling, trial, pouring revenues and repeat purchase opportunities are maximised; if you're a network or mobile phone manufacturer we'll build mechanics that maximise MMS, SMS, social networking or camera usage.

How does it work?

The Middlesex 7s is a great platform for brand exposure, product sampling as well as for drink brands who will have access to Stadium pouring rights. The event offers many exciting opportunities with the promotions surrounding the event and during the day at Twickenham (see details in document attached) Pre-event promotion will run for approximately 3 months and you will have branding on all marketing media.

Who's used it in the past?

Past sponsors have included: Fullers- London Pride, Coral- Eurobet, Compass, Save and Prosper and Drench. Partners involved have seen the likes of Daily Telegraph, BBC, SKY, RFU and PRL.

Features / Benefits

Middlesex Charity 7's provides a unique opportunity to interact with a predominately young, fun crowd which mixes high class rugby sides and famous rugby stars with the summer, carnival atmosphere. It receives a 6+ hours live Sky broadcast which sees sponsor exposure throughout the Stadium. With a new match-day entertainment initiative, we will be stretching this widely across social networking sites, to ensure the day is packed with top rugby and filled with entertainment between games. This is a notorious summer rugby day out!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k25,000 live rugby audience- 53% 18-35 year olds
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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