Auto Trader, the UK's no 1 motoring website and magazine, has partnered with the popular F1 website - PlanetF1.com, to provide new, cutting edge F1 content for AutoTrader.co.uk. Visitors to AutoTrader.co.uk can now access all the F1 content, including the latest driver and team news; race previews; race results; season statistics; and a gallery of images, via www.f1.autotrader.co.uk. This offers potential sponsors the opportunity to align their brand to great content via both standard and non-standard targeted display advertsisng

To build awarness of your brand.

Formula 1 will provide our motoring fanatics with up to date, exhilirating content. This area will be dedicated to providing the latest news stories around the motor sports scene. Using fixed positions around the site including the Autotrader.co.uk homepage we will drive traffic to this new and exciting area. The sponsor will be featured throughout all of this content thus providing them with quality association and high impact exposure. The sponsor will benefit from the top and bottom banner, MPU and skyscraper ads on the F1 homepage and the F1 sub-page

Ideal for motoring related brands as well as giving a great platform for more lifestyle orientated clients.

Reach over 40,000 unique users per month - Targeted Audience of motoring fanatics and sports fans - Solo sponsorship opportunities - Fixed homepage presence on Autotrader.co.uk.