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Sponsorship of the online Autotrader F1 Motorsport Area

Provided by Trader Media Group
Formula 1 area targeting all Autotrader users offering a full range of online sponsorship opportunities

Tell us about the Opportunity / What is it?

Auto Trader, the UK's no 1 motoring website and magazine, has partnered with the popular F1 website -, to provide new, cutting edge F1 content for Visitors to can now access all the F1 content, including the latest driver and team news; race previews; race results; season statistics; and a gallery of images, via This offers potential sponsors the opportunity to align their brand to great content via both standard and non-standard targeted display advertsisng

What is the Marketing Objective?

To build awarness of your brand.

How does it work?

Formula 1 will provide our motoring fanatics with up to date, exhilirating content. This area will be dedicated to providing the latest news stories around the motor sports scene. Using fixed positions around the site including the homepage we will drive traffic to this new and exciting area. The sponsor will be featured throughout all of this content thus providing them with quality association and high impact exposure. The sponsor will benefit from the top and bottom banner, MPU and skyscraper ads on the F1 homepage and the F1 sub-page

Who's used it in the past?

Ideal for motoring related brands as well as giving a great platform for more lifestyle orientated clients.

Features / Benefits

Reach over 40,000 unique users per month - Targeted Audience of motoring fanatics and sports fans - Solo sponsorship opportunities - Fixed homepage presence on

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMotorsport orientated audience. 40,000 unique users a month
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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