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Sponsorship of the Observer Food Monthly Awards

Provided by Guardian Newspapers Limited
The Observer Food Monthly Awards: Championing the very best in quality British food and drink

Tell us about the Opportunity / What is it?

This year is the 9th annual Observer Food Monthly Awards, celebrating the very best in British food & produce from grassroots producers right up to famous celebrity chefs. OFM is a credible, authoritative, much-loved brand & the OFM Awards are a direct reflection of the magazine's credentials. No other food & drinks awards can offer the breadth of approach combined with the national reach that the OFM Awards can. Our brand strength ensures a successful awards scheme in which our readers contribute to the magazine & further enhance their loyalty to the brand.

What is the Marketing Objective?

To align brands alongside well-respected, high-end foodie content and characters. Past judges have included Jamie Oliver, Heston Blumenthal, Gordon Ramsay and Nigel Slater.

How does it work?

Headline sponsorship to cover the whole awards and category sponsorship for individual awards including Best Restaurant, Best Place to Drink, Best independent local shop or online retailer, Best Food Blog, Best Personality, Best Newcomer, Best Producer etc.

Who's used it in the past?

First Direct, Thornton's, Weber BBQs, Waitrose, Wines of Bordeaux...

Features / Benefits

The sponsor's logo is included in all marketing and pre-promotional activity (such as voting forms, emails to over 40,000 readers, editorial coverage in OFM April and October, credit in all media releases to national, trade and consumer media), Branding at the event, sampling in the OFM Awards goodie bag, 5 invitations to the Awards ceremony and the opportunity to provide a prize for readers resulting in additional editorial coverage including photo during voting period.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsQuality conscious foodies, Food and Restaurant professionals
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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