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Sponsorship of The RHS Gardening Podcast

Provided by The Royal Horticultural Society
Reach engaged listeners through sponsorship of Gardening Podcast - top 10 in iTunes chart with 144,000 downloads p/month

Tell us about the Opportunity / What is it?

The RHS is the world's largest gardening charity and one of the most respected brands. We inspire millions of people to get involved in - and improve at - gardening. Your opportunity is to own the title sponsorship of the RHS Gardening Podcast. Launched in Spring 2013, the Podcast is free to download and broadcast to a significant, consistent and engaged listenership. On average, there are 144,000 downloads per month and growing (risen from a 2013 average of 90,000) and this Podcast is top 10 in the main iTunes charts.

What is the Marketing Objective?

The sponsorship opportunity offers a brand the chance to associate with the RHS - the world's largest gardening charity. The RHS provides a powerful sales and marketing platform, with outstanding coverage, and potential to reach an affluent and engaged audience in a number of ways.

How does it work?

Title sponsorship includes: text reference within podcast description on the iTunes website, prominent text and logo presence on the RHS Gardening Podcast website (including links to your website), 15 second verbal pre-roll advertising, a minimum of 2 mentions per podcast, as well as promotions through the RHS website - 500+ page views and 400+ unique users per month, e-comms to 320,000+ recipients, mentions in The Garden Magazine (370,000+ households) and social media (Facebook - 80,000+ engaged fans and Twitter - 72,000+ engaged followers).

Who's used it in the past?

Please contact for more details

Features / Benefits

Sponsorship offers the following benefits: • Engage with a captive gardening and outdoors audience and potential new client base • Align your brand with the RHS: a partnership based on popular choice, trust and expertise • Powerful PR and marketing leveraging opportunities • A generous RHS media package with The Garden magazine and www.rhs.org.uk

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAverage of 144,000 downloads a month
45 - 54
55 - 64
65+
Both
Retired
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTSPONSORSHIP / MEDIA
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