The UK's first, best known and most influential new car awards, attended by 1,000 key decision-makers from the motoring industry
We are offering this unique opportunity to be our sole partner for the What Car? awards event. In the eyes of hundreds key motoring people and thousands of car buyers, the event sponsors will be clearly associated with the most authoritative awards in the motoring calendar. The event itself will be attended by 1,000 key decision-makers from the motoring industry and the marketing and PR coverage beyond the actual event will be massive.
To build awareness and position your brand alongside the most trusted brand in motoring.
We will incorporate your logo on of all the awards literature including, invites, the inside front cover of the programme, the guest directory, the contents page for the awards section in the Car of the Year issue and on the landing page to the awards section of WhatCar.com; which achieves 200,000 advertising page impressions a day. You can take advantage of a stage design that allows you to deploy dynamic messaging communications as well as corporate hospitality and full inclusion in the pre- and post-awards PR campaign.
Previous sponsors include RAC, Corus , Liverpool Victoria and Tracker
Critical to the motor industry and invaluable to consumers, the awards are held in high esteem by the press. The media interest generated from the event, coverage in our own title and website, and the formidable What Car? PR machine, results in winning models enjoying great success and significant sales increases. As a result, the awards will therefore generate extensive PR across all media for our partners.