Sponsor one of three key content strands, geared around wellbeing, creativity and community on brand new channel - Together
Together is the new 'do more' channel launching in January 2018. Together exists to motivate people to do for themselves and of others. Optimistic, encouraging and celebrating the quirks of British life, Together presents a distinct mix of smartly-entertaining series and passionately-authored documentaries. Together and Sky Media are excited to be offering a brand the chance to sponsor one of three key content strands, geared around wellbeing, creativity and community.
Opportunity to build awareness of your brand and engage with viewers. The target audience for Together is 9m UK women aged 40-60. They are relatively neglected 'Generation X' women, the largest female segment - affluent, tech-savvy, busy, straddle old and new media, forever young, 98% control of household spend, 74% influence friends' buying decisions.
Together offers brands ways to engage with viewers and their passions, driving activation through media and editorial opportunities on TV, web and social media. On-air sponsorship is split into 3 different strands: Sponsorship of one of three key strands: Better Together (wellbeing); Make Together (creativity) and
Get Together (community). Each strand broadcasts 6 hours per day / Approx. 3,000 programme broadcasts a year. Strand sponsors will receive 2 x 10" credits per opening and closing idents, 2 x 5" per centre break bumpers &brand accreditation in approx.1,000 promos.
This is a brand new opportunity for brands.
Further activation opportunities include: - Scope to develop impact partnership signposting to partner services/widgets/API and activations - Editorial/content opportunities - Website, newsletter, Facebook, YouTube, Twitter.