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Sponsorship of Virtual World Cup from Kiss Radio

Provided by Bauer Media
Opportunity to reach 1.6m 15-34 year olds with Kiss 100's Virtual World Cup event, supported by on-air and online activity.

Tell us about the Opportunity / What is it?

Kiss 100 is Number 4 commercial radio station in London, attracting 1.6 million each week and is the most listened to station for 15 - 24s and 15 - 34s in the capital. Mix football, gaming and music and you've got 78% of 15-34s in London. The Kiss audience love gaming and will be embracing the excitement of the 2010 Football World Cup Finals. Kiss will be putting on the Virtual World Cup across the month of June by inviting listeners to take part through online pre registration. Sponsorship of the Kiss 100 Virtual World Cup is currently on offer.

What is the Marketing Objective?

Excellent opportunity to build awarness of your brand with a 15-34 year old audience and become associated with the biggest sporting event of 2010.

How does it work?

Kiss will host 3 London events at various locations suitable to generate additonal crowds and hype. The grand final will give listeners an opportunity to win cash to spoil your mates in a professional footballer style! On air this will be dressed up as the World Cup including on air training sessions, tips from our virtual World Cup manager, online videos created showcasing the skills you need and as much hype as you'd expect for the World Cup. The sponsor will be featured on-air, online and at the events i.e. 'Kiss Virtual World Cup sponsored by XXXX.'

Who's used it in the past?

This is a brand new opportunity,

Features / Benefits

Kiss has more 15-34 listeners than any other commercial radio brand in the UK. Kiss listeners traditionally have a 'work hard, play hard' attitude and are career focused and want to get the most they can out of life. The key thing that defines them is their love of music. The audience is broken down across 4 typologies - Progressive Youth, Conscious Consumers, Modern Mainstreamers and Family Guys.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.6 million 15-34 year olds.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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