Sponsorship of Vue Kids AM

Provided by Digital Cinema Media
Cinema is the perfect place for your brand to entertain and inspire kids and parents alike.

Tell us about the Opportunity / What is it?

Kids AM is how Vue delivers that most-elusive of phenomena - 'fun for the whole family'. For just £1.75 per person*, families can spend real quality time at the movies - and you can speak to them when they're at their very best: together. Kids AM takes place at 80 Vue sites nationwide, delivering 1,770,000 admissions a year and is available for brands to sponsor.

What is the Marketing Objective?

Uplifts in brand measures usually indicate a positive effect on sales and commercial return. In conjunction with econometrics experts we have developed techniques to ensure cinema returns optimal econometric results that show the statistical link between positive brand measures and sales. Cinemagoers are there to be told stories - in fact, they've paid for the privilege. As such, they're at their most receptive and most retentive - they receive your message and carry it with them long after the credits roll.

How does it work?

Sponsor and you'll receive: Branded assets throughout the customer journey to promote the partnership. Product demonstrations and sampling, integrating your brand into the live experience. Opportunities for exciting bespoke events and PR opportunities.

Who's used it in the past?

Our vault of client case studies from the UK's leading research agencies demonstrates that cinema plays an effective role in any brand's media plan. Please visit http://www.dcm.co.uk/case-studies to view our case studies of previous work.

Features / Benefits

As Kids AM is attended exclusively by families, your family-orientated messages are always 100% on-target, with incredible opportunities to convert morning viewers to afternoon shoppers in the many retail environments around the cinema.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kDelivers 1,770,000 admissions a year
0 - 9
10 - 15
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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