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Sponsorship of World Cup coverage during 5 weeks of tournament

Provided by RadioWorks Ltd
Premium sponsorship opportunity of a short, sharp campaign running for 5 weeks of tournament only across local radio stations.

Tell us about the Opportunity / What is it?

2010 will be the first world cup held in Africa and with its vibrant culture and passionate fans it is sure to be a colourful and exciting tournament. RadioWorks are currently offering brands the opportunity to be associated with the biggest sponsorting event of the year through sponsorship of twelve local radio station's coverage of the 2010 World Cup during the 5 weeks of the tournament.

What is the Marketing Objective?

To be associated with the biggest sporting event of the year on a local / regional level.

How does it work?

A premium package for the client who wants access to the World Cup programming. This is a short and sharp campaign that runs for the five weeks of the tournament only. An ideal way of being closely associated with a trusted World Cup source for the duration of the tournament.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- Sponsorship of stations World Cup bulletins - Association with the famous talkSPORT experts who present these bulletins

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1.8m adults. 16.4 opportunity to hear.
16 - 24
25 - 34
35 - 44
All adults
Male
All
ABC1
C2
RADIO
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions11 Jun 10 - 01 Jul 10BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL
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