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Sponsorship Opportunities at RHS Hampton Court Flower Show

Provided by The Royal Horticultural Society
The RHS Hampton Court Palace Flower Show provides sponsors and exhibitors with a powerful sales and marketing platform.

Tell us about the Opportunity / What is it?

Set in the grounds of historic Hampton Court Palace, this glorious Summer show is the largest flower show in the UK, providing wonder and inspiration for every gardener. Fabulous show gardens, floral exhibits and acres of plants on sale, all situated against the spectacular backdrop of Hampton Court Palace on the banks of the River Thames. This is a fantastic day out in the country - yet so close to the heart of London. Split up into three distinct zones - Grow, Escape, and Inspire - the RHS Hampton Court Palace Flower Show is guaranteed to excite, enthral and entertain.

What is the Marketing Objective?

Build brand awareness and cement loyalty by aligning your brand with the prestigious RHS Hampton Court Palace Flower Show.

How does it work?

Sponsor the entire show to acquire rights of association with this high-profile event. Opportunities also exist for sponsorship of individual horticultural elements or key visitor facilities; feature sponsors enjoy benefit packages tailored to the individual investment. Headline sponsorship offers the following additional benefits: Brand alignment with RHS, Unique customer client and employee engagement opportunities, naming rights, a consistent identity incorporating the sponsor brand across the showground and on all marketing/promotional activity and BBC sponsor mentions.

Who's used it in the past?

Previous sponsors include; Ecover, Telegraph, Homebase, Tropicana, Renault, Davidstow, Clipper, M&G, Anglian and Waitrose.

Features / Benefits

This high profile event delivers outstanding media coverage: BBC TV audience - 16m people (3x dedicated BBC2 programmes), Radio coverage - 14m people, Dedicated supplement in the Daily Telegraph, Printed press coverage reaches 25m people during show week and RHS Online receives 1.4m page views before, during and after show week. The event attracts Royal visitors every year as well as celebrities and VIPs. Please download the attachment to view all the exciting features and benefit this event has to offer partners and sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k154,000+ visitors. ABC1, females, 45-65 yrs.
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
London08 Jul 14 - 13 Jul 14BRAND STATUREEVENTS
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