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Sponsorship Opportunities at Reading Festival 2010

Provided by Live Nation Ltd
One of the most high profile credible youth music events in Europe; Reading festival offers unrivalled opportunities for sponsor

Tell us about the Opportunity / What is it?

Reading festival has it all: the history, the best bands, the rock 'n' roll attitude and the atmosphere. The audience is an eclectic mix, all with a shared passion for this lifestyle. This enviable youth demographic is receptive to credible brand involvement. This festival along with sister festival Leeds often offers the first festival experience. The official media partners provide significant opportunity for sponsors to extend the reach & lifespan of a campaign. These include broadcast sponsorship, supplements, cover mounts, promotions, ticket competitions & data capture

What is the Marketing Objective?

Build awareness

How does it work?

There are various opportunities available - Packages available for discussion include; presenting partner, stage sponsor, brand partner, press sponsor & event sponsor. Sponsors receive a promotional campaign that includes event advertising, flyers, posters, venue advertising, in store promotions, E-flyers & e mailing, pre-event promotions and press competitions. As well as multi-media PR endorsements in youth targetted media channels. Please see website for further details.

Who's used it in the past?

Reading festival has worked with brands such as Carling & HMV and media partners such as NME and BBC radio 1.

Features / Benefits

With 2 public relations companies working around the year to achieve coverage across 200 national & regional titles, 50 radio stations & 25 TV production companies, this is one of the biggest rock & roll festival opportunities! The capacity is always sold-out, with 70,000 at sister festival Leeds & 80,000 at Reading, we can offer a combined audience of 150,000!!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details80,000 18-24 yr olds
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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