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Sponsorship: Hyde Park Winter Wonderland

Provided by brandmeetsbrand
Partner with London's Premier Christmas event.

Tell us about the Opportunity / What is it?

This opportunity allows brands to partner with the UK's premier Christmas event. Winter Wonderland runs a substantial marketing campaign across the capital. Sponsors can leverage this with logo inclusion, joint PR campaigns and competitions. There are a variety of attractions available for sponsorship including the; Ice Rink, Magical Kingdom, Giant Observation Wheel and Santa Land.

What is the Marketing Objective?

Winter Wonderland welcomes over 3 million visitors during Christmas, delighting families and friends with attractions, food, drink and gifts.This opportunity will give sponsors the chance to build awareness and engage with families, kids and main shoppers during the busy, festive Christmas period.

How does it work?

Ice Rink naming rights including internal and external panel branding. Magical Ice Kingdom naming rights include internal and external branding & activation. Giant Observation Wheel naming rights include; internal & external branding, ticket office and queuing area branding, credit and content on audio narration. Mirror Bar naming rights include; branding/experiential/sampling opportunities, exclusive product listing and daily live performances. Opportunities for brands to 'pop up' from 1 day to the duration are available.

Who's used it in the past?

Jagermeister, Magic, Coors Light, Ice Age, Pizza Express and Samsung.

Features / Benefits

65% of audience Live in London/South East, 39% Visit more than twice per season, 1/3 spend 3 - 5 hours at event.1/4 Spend over 5 hours! Locations are available across the site for brand concessions. Official Partner benefits include marketing presence and VIP launch tickets. Experiential space, exclusive access and access to the database is also available.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details3 Million visitors over 2 months
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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