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Sponsorship opportunities for Great Manchester Cycle 2013

Provided by Nova International
Connect with your target market on a mass scale via association within the popular sport of cycling.

Tell us about the Opportunity / What is it?

Brought to you by the organisers of the Bupa Great North Run, The Great Manchester Cycle is the UK's biggest ever closed road timed cycling event. Now in its second year there are a number of significant opportunities for companies to align their brand with this unique and vibrant event. Currently there is the opportunity to become the title sponsor for this event and benefit from exposure in all marketing and promotional activity surrounding the event.

What is the Marketing Objective?

This event is very on trend. Following the success of the British Cycling team at the London 2012 Olympics, a huge proportion of the population has taken up cycling. This event is a perfect opportunity for you to reach and engage with your consumers. The event consists of 3 distances which attract all abilities, allowing you to communicate with a broad audience from families through to 26-45 year old men who are keen cyclists. The large participant turnout and with over 20,000 spectators this unique event allows a brand to achieve significant brand awareness.

How does it work?

Title sponsorship ensures brand exposure and the ability to communicate with a participant throughout their journey. The opportunity to align a brand with a current and popular sport enables a brand to gain a stronger relationship with its consumers. We can offer digital and on the ground touch points which offer a full spectrum of brand awareness and consumer interaction possibilities.

Who's used it in the past?

Previous title sponsor has been the Daily Mirror. Past and current partners include Powerade, British Cycling, Aqua Pura, Manchester Evening News, Key103, Manchester City Council.

Features / Benefits

Utilise the benefits of sports sponsorship to enhance your brand objectives. Gain coverage from regional and national press. Receive consumer feedback from post event questionnaires.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kA large participant turnout with over 20,000 spectators
25 - 34
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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